Jan 27, 2011
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SEO does not happen overnight!

Companies need to understand that SEO campaigns don’t happen overnight and they will take some time to come to fruition.  In simple terms, they are a long term investment.

It’s known that many businesses are reluctant to put too much funding into SEO services because the results don’t appear instantly.  Some companies have even pulled their funding thinking the SEO strategy isn’t giving anything to their brand.  SEO is not something that happens instantly but it’s a vital investment.

In a recent article by Search Engine Watch they warned:  ”Frequently, the efforts of a SEO campaign can take 12-18 months, especially for new domains.”

The article went on to advise that some managers judge success on a quarterly basis and it’s vital that marketing teams stress how important a good SEO campaign is.

In a recent blog we reported how many businesses are confused by SEO so they stick to the more traditional methods of marketing.

As advised in that article, ignore SEO at your peril, it could well see the demise of your business.

Jan 27, 2011
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Shoppers search for preferred online checkouts now more than ever

Since the New Year the number of online checkouts registered users has climbed massively as the shopping trends slide towards purchasing online and not from the high street.

For Amazon, last year’s busiest day was the 8th of December when in a 24-hour window, it received 1.4 million orders. This is approximately 16 orders a second.  John Lewis also had a record breaking year online. On the 22nd of November it sold 48% more than the same day in the previous year. Home Retail Group (the owners of Argos) has already seen a huge growth online, with 25% more visits to the site fuelling its boost in revenue.

The e-market has increased mostly because of the very easy way that deals can be verified and compared to get the best offer.

These types of trends have been lead by the App market, where an online retailer offers an app for download that is an instant link to their store from your smartphone or handheld device. There is also the facility on some of these Apps that the barcode of an item that you might be looking at in store  can be scanned, recognised and compared including the price within seconds against other retailers, ensuring that you have the most competitive price.

Once the item at the correct price is found, the next stage is the online checkout. From a consumer’s point of view, a secure site that will complete your order effectively by debiting your bank account for the goods chosen is ideal.  Google checkout is one of the many payment processing services provided by Google itself. Once an account is established with Google you can store your credit or debit card details with them and preferred shipping details to make the purchase very tidy when purchasing goods from participating stores. It’s an assumptive idea, but ideally for Google they would try and channel you to search for an item from their Google Search engine, click through to the site that offers that item and complete the order with Google Checkout.  But, that then promotes a problem.

Let’s say that you have a Google Checkout account, and you are looking to make a purchase from eBay. You have seen the item and you wish to have it, and you have the account with Google to order it – here is the problem. In 2006, eBay added Google Checkout to the list of online checkouts that is not accepted as a payment method, preventing Google Checkout Account holders from using eBay to complete the order. The reason for this is that eBay had its own checkout system called PayPal.

So, from a shopper’s point of view you have to have an account to complete the order that you want. There will be a stage when new users of the online retail market will have to consider which payment service they register with, such as PayPal, Google Checkout or Worldpay. This could very much depend on where you prefer to shop. Registering with all services may not be your cup of tea, so the decision will be based on where you shop, to confirm which service you use.