LinkedIn is a social networking site that connects business professionals together. It has been running for 8 years and has over 100 million registered members. The idea is that the service will generate interaction, engagement and a connecting network with colleagues and counterparts in similar industries. So, it is a social networking site for professionals.
Normally when the words social networking are stated we instantly think along the lines of Facebook or Twitter, but LinkedIn is not at the same level as these 2 larger established sites.
There could also be the discussion that offline networking could be a thing of the past, with more avenues to connect to people over the web. While traditional networking is something that we do automatically and is very positive in building relationships with fellow workers and with people from other organisations, social media/networking is still needed to complement this face to face approach.
If you are on Facebook and Twitter do you need to be on LinkedIn? Well, you could do but there is a danger and you may have to proceed with caution. Before all traditional networking disappears, don’t lose the ability to communicate face to face as that is proven to make a better impression. Also, with other social networking sites there tends to be a massive time requirement that makes it work to your expectations. This again is dangerous and time has to be monitored.
With all social activities – that includes online and offline they occasionally need reeling in. This is the same within LinkedIn. As much as a social network can provide a full brand exposure, it will not make sales for you.
In summary, you should be LinkedIn. However, don’t rely on it just because it’s a more professional networking site. This platform needs to be blended into all the others to get a really good network of your industry and other related organisations.
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