After being on stage at the annual RIM BlackBerry show, Microsoft announced that Bing will be providing the search facilities on Blackberry devices. This will then be a new partnership for Microsoft, with the aim to help people make better decisions with Bing on Blackberry Devices, while boosting handset sales.
The partnership will include Bing as the default search provider for the search app and the browser. However, it is unclear at this point which of the blackberry devices will be defaulted to Bing. It might be the new Blackberry Bond and also the Blackberry Playbook that is due for release soon.
This is good news for some and not so good for others. The benefits are for Microsoft and their Bing search, hopefully this will boost handset sales for blackberry. The biggest loser in this deal is Google; as they where the default search provider on the Blackberry handsets.
Bing has been in this position before, in terms of having their search facility exclusively on a produced handset. Also, you may remember that deal that was pending between Microsoft and Nokia, which did sound very similar to the Blackberry and Bing arrangement. Perhaps Microsoft is planning a worldwide domination to be the default search providers of mobiles and Smartphone’s.
Let’s assume that both Microsoft deals happen and are completed as expected, what might happen to the market share of Google against Bing? What is known is that Bing is growing fractionally month on month, 2011 has started very well for Bing. This slow but consistent pace is worrying for Google, as it has been stated if Bing’s growth was erratic it would show that its decline just as quick as it grows. Unfortunately that is not the case which is why it could be very damaging for Google.
Specifically in the mobile search, Google have a strong hold on the Android and the iPhone devices, but if Apple that make the iPhone decided to change the default search provider, Google would be in a lot of trouble and would lose a lot of crucial market share. Having said that, Microsoft and Apple are not on best of pals anyway, so the chances are remote that these two businesses will come together.
Google is not helping itself in a number of areas because of the changes that have been made to its search results and the algorithms. Add Bing’s increasing fortunes and we could be in for an entertaining online battle for search facilities.
Makers of BlackBerry mobile phones, Research in Motion (RIM), has advised that they are expecting lower profits than first forecast due to the additional cost of marketing their new PlayBook device which is to be launched on the 19th April.
This news comes as RIM reports a 33% increase in revenue for its year end results. This sees revenue increased from £9.31bn last year to £12.35bn this year up to 26th February.
RIM has forecast revenue of £3.2 – £3.47bn in the first quarter of 2012. This forecast is indicative of the market shifting towards lower priced products and extra investment in research, development and marketing for tablet and platform initiatives.
Of the reported revenue, 81% was generated from handset sales with 16% coming from services and 3% for software. RIM also reported sales of 14.9m BlackBerry smartphones in Q4 last year.
Various firms are trying to compete with the Apple iPad in the tablet market. RIM hope the release of their BlackBerry PlayBook will be a huge success as it has greater profit margins than handsets.
RIM’s launch plans suffered a setback in February after Chief Marketing Office, Keith Pardy left the company for personal reasons.
While the Smartphone war is still raging, early indications show that the Android OS is holding a larger market share. So is Android OS beating Apple OS 4?
The Nielson research company have confirmed that the Android OS is the more popular operating system among the Smartphone users. The Android has reached 29% of all Smartphone’s, in contrast with 27% of Apples OS 4 and 27% RIM BlackBerry editions.
However, RIM BlackBerry and Apple were leading the pack in terms of manufacturing the hardware. Plus, RIM BlackBerry and Apple OS do have an advantage because they make and release their own handsets with their own OS systems.
The Windows Phone 7 and the Android OS use third party manufacturing companies including Samsung, Motorola, HTC and HP to build phones that the their respective operating systems are installed onto. This then really boosts the number of users of the Android OS when it runs on handsets from Samsung, HTC and HP.
The Apple OS is installed on to all of the iPhone products so their marketing share will all depend upon unit sales. In contrast, Android depends on other manufacturers sales efforts.
This does pose the question, have Android users bought a specific phone that has this OS, or did they buy Android regardless of what it was installed on to? If the latter is the reason then their market share of 29% could increase which would be bad news for Apple and RIM BlackBerry.
One operating system that has not been mentioned is the Symbian OS system that is currently managed by Nokia and has been installed onto many Nokia handsets including the N series (N95 – N80). Popularity of this OS in 2004 and 2005 was immediate. However, the Symbian software was reported to be occasionally unreliable and slow between functions. With regards to market share, it was near the top – it now holds only 2%, despite supporting great handsets like the Nokia 5320, X5 and N86.
So, does this prove that the consumers buy the OS and not the phone? The Android has the highest market share when installed into good handsets. Nokia have always put together handsets that have been easy to use and stylish, but the OS has underperformed.
Another argument could be that Apple and RIM BlackBerry have 27% market share each because of their sales and marketing, and their OS is their own. So if the market share of their two were added together that would make 54%, more than Android.
If consumers do buy the OS, more manufacturers will want the Android on board as it boosts unit sales, so the market share of Android will also increase taking more business away from RIM BlackBerry and Apple. Having said that, the Android is supported across HTC, Motorola and Samsung, three major branded platforms where as the Apple and RIM BlackBerry only supports their own brands.
In summary, Android has more users through its branded manufactures. However, Apple and RIM BlackBerry have possibly performed better as all activities are done in house, with own handsets and OS.
So, the Handset (i.e. iPhone, BlackBerry or Samsung) or the OS (Apple, RIM or Android)? What’s it to be?
As mentioned in previous Storm Marketing blogs, now is the time get on board with mobile marketing as the sales of smartphones continue to increase.
Leading information and technology research and advisory company, Gartner, recently advised that there was 72.1% growth in smartphones during 2010.
If this isn’t enough to get the attention of marketers we don’t know what is. Companies need to visit their SEO strategies to cater for mobile marketing.
Carolina Milanese, research vice-president at Gartner, said: “Strong smartphone sales in the fourth quarter of 2010 pushed Apple and Research In Motion up in our 2010 worldwide ranking of mobile device manufacturers to the number five and number four positions respectively.”
Research In Motion (RIM) are the company responsible for producing all the BlackBerry devices which are rivals to Apple’s iPhone.
In a recent survey undertaken by the Association of National Advertisers and the Mobile Marketing Association, 75% of digital marketers have plans to increase their investment in mobile marketing.
Yesterday Bing announced new updates to the Bing for Mobile app to make it compatible with BlackBerry devises running on the OS6 operating system. Bing has also improved the performance for BlackBerry devices operating on OS5. Other new features include image search, flight Instant Answers, Safe Search, “What’s Nearby” and Bing homepage hotspots. Bing has added the new features based on comments from BlackBerry users.
We have listed what some of the features do below:
Homepage Hotspots – Bing display an image on their homepage each day. As users move around the image small squares appear. If you hover over a square you will be given information about the nature of the image.
Flight Instant Answer – This handy little tool will ensure you get your flight on time. Throw in your flight number and Bing for Mobile will instantly let you know the flight status.
Bing Image Search – Bing has an option to enter search terms for images on your desktop. They have now upgraded their app so BlackBerry users can image search on their handset.
What’s Nearby – simply by entering your location, Bing for Mobile will return of results of local listings such as restaurants.
The app can be downloaded from m.bing.com or the BlackBerry AppWorld and used on the BlackBerry Bold 9000, BlackBerry Torch 9800, BlackBerry Curve 2 8520/8530, BlackBerry Storm 9550 and BlackBerry Tour 9630
Twitter CEO, Dick Costolo this week advised us that over 40% of the tweets posted on the website are posted via a mobile phone.
Whilst being interviewed at the Consumer Electronics Show in Las Vegas last week, Costolo confirmed that the figure has increased from 25% at the same time last year.
Costolo attributed the increase to the launch of Twitter apps for mobiles using the iPhone, Android and BlackBerry operating platforms.
He went on to advise that TV shows are currently the most popular subjects for Tweeting.
“It’s definitely the case that network TV people like Twitter because it gives them feedback, like they’re in the theatre watching how the shows play out,” he said. “When [the TV show] Glee starts, tweets per second for Glee shoot up and stay up 100 times that level until the show ends, then they drop.”
Costolo also revealed that the company has been in discussions with TV networks about creating products purpose built for this trend.
Blog Posts Calendar
- Is the Internet going to be the television replacement?
- Google to Launch Cloud-based Music Service
- Skype is in demand but not from members or users.
- You may have the content right, perfect images and a great customer journey on your site, but is it quick enough?
- 4.3.3 is available for download, now Apple can’t track you…(for as long!)