Include Your Address to Boost SEO Efforts

The latest suggestion to boost SEO efforts is to include a physical address on your website.  According to a recent article, putting a physical address on your site will increase the probability of your site appearing in results.

Even if companies are keen to keep their address anonymous, they could still set up a PO Box in a nearby location.

The article went on to say: “By doing so, you’ll not only place your website in a prominent location, you’ll also have the strongest possible centroid from which to get links.”

Another advantage to including an address is trust.  Many online users will only deal with companies that have an address that they can contact if need be.  It will also help avoid Google identifying your website as spam.

Who tests your website?

Businesses engaged in Search Engine Optimisation (SEO) have been advised that the best way to test your website is to get people from the same target audience category to try it out.

Sandi Thurow from Search Engine Land believes it’s imperative for companies to check that normal web users find a site clickable and engaging.  She also believes that companies who undertake this practice will reap the benefits in the long term.

“You will find that your site is more search engine friendly,” Ms Thurow said. “You will also find that your brand is perceived as more reliable, dependable and trustworthy.”

Search Engine Land columnist, Stephanie Hoos, recently advised in an article that SEO campaigns can be extremely effective in advertising the products and services of regional businesses to online users in their locality.

Manage Your Own Website With Storm’s Content Management Systems (CMS)

Storm strives to create websites that work. With this in mind, we have developed a core set of CMS modules which allow our clients to edit the content of their websites without compromising the design, accessibility and SEO aspects of the site.

Each CMS that Storm produce is different. We listen to the clients requirements rather than tell them what they need. The systems can be as simple or as complex as required, however – we always maintain that the client should be able to use the systems without any prior knowledge of websites or HTML – providing the user with an instantly recognisable interface. Any user that is familiar with applications like Word is able to update their website.

Our bespoke CMS systems incorporate cross platform editing, full audit and event history, multi-tiered user access, a secure administration area and the ability to integrate with CRM (customer relationship management) data and systems. These facilities will give clients the control and freedom needed to run their website exactly the way they want – whether it be simple text, integrated images or a more complete rich media experience.

You can learn more about our Content Management Systems at Content Management Systems

Storm Develop Online Print Management System

Storm have completed development of a bespoke print management application for midlands based print firm Lion FPG, allowing businesses such as Lloyds TSB, Towry Services and Arriva Trains.

The system, developed in PHP, allows the client to quickly and easily select printing and stationary requirements based upon pre-defined stock lists managed by Lion FPG. The user then submits the order online, which is instantly presented to the account manager for processing.

The system is fully content managed and allows printers to individually manage clients, stock lists and delivery information at the click of a button, taking feeds from their existing internal CRM systems.

Mark Jones, Customer Account Manager for Lion FPG said “Our customers love the new system, ‘very user friendly and much faster than the old site’. They particularly like the new feature of displaying images for each product listed. From our point of view its working really well, and comparing it to our old system it’s so much easier to update and manage “.

Storm have many years of experience providing Inventory Management and CRM systems for a diverse range of business and markets.  To find out more about Web and Application development contact us on 01785 215 676 or click here.