search marketing

We understood the value of advertising within sponsored link sections of search engines many years ago. The balance between a high natural listing and a professionally run PPC (pay per click) marketing campaign can mean success or failure in business today. An effective PPC campaign needs knowledge of the market, the competition, the customers, the product as well as commercials and what drives a sale. All of this information needs to be combined with an understanding of Impressions, CTR (click through rate), CPC (cost per click), ad position, cost per conversion and conversion rates.

As you can imagine, an effective PPC campaign takes time and a considerable amount of expertise. We manage a multi-million pound paid search budget via Google, MSN and Yahoo in the UK alone. We actively manage over 3 million keywords and provide real-time reporting to all our clients.

why storm marketing for your ppc?

We use in-house technology to monitor changing markets and consistently provide high level returns for both clients and company owned websites. We continually develop our in-house technology to keep us ahead of the competition. We can identify trends before anyone else enabling us to maximise opportunities to take market share with exceptional ROI. We create high volume, targeted campaigns and let the results speak for themselves. We manage bids across millions of keywords on a 24/7 basis. Our top-level reporting covers the past and the present. Furthermore, we can accurately forecast future trends and predict spend patterns needed to consistently hit sales targets.

Storm Marketing are experts at expanding PPC campaigns further than standard search engines. Google's content network is a prime example, where we consistently reach consumers that don't necessarily use a search engine.